A new business set up to provide Southlanders with raw milk is going from strength to strength.
Go 2 Raw Milk was officially launched around four weeks ago from a farm in Aparima run by the Guise family.
Go 2 Raw Milk manager Brittney Guise said the family started drinking raw milk when they began dairy farming three years ago but saw a gap in the market for it.
"It was a bit of a novelty at first but we saw that other people want that as well; there's been a shift in thinking about where our food comes from."
The cows are milked on Monday and orders are collected, before being delivered to households on Tuesday in one litre glass bottles.
Mrs Guise said public response had been very positive so far.
"Everybody's really excited, not only about the milk, but how it's delivered to them. It's nostalgic and old fashioned."
Raw milk contains a number of vitamins, minerals and nutrients which are often destroyed when pasteurised.
"I've done quite a bit of research about it, it's much better for you. It's got good bacteria that helps your digestion and people who are allergic to normal dairy products are, most of the time, fine with raw milk."
The business also had to go through "quite a long process" to be registered with the Ministry for Primary Industries (MPI) after new requirements for the sale of raw milk to consumers took effect on March 1, 2016.
"The process we use for raw milk is quite different to normal milk. It's a lot stricter in terms of hygiene and cleanliness," Mrs Guise said.
At the moment, the number of cows in the raw milk herd totals 25.
"We hope to add to that herd in the future."
Go 2 Raw Milk currently delivered to Winton, Invercargill, Riverton and Otautau but would soon also be delivering to Queenstown, she said.
For further information on Go 2 Raw Milk visit www.go2rawmilk.co.nz